Affiliate Programme

We welcome applications from website owners, streamers, media buyers and online communities with an audience of adult players in the United Kingdom. Your website, channel or community should have a clear connection with its audience and provide information in a responsible, transparent way.

We look for partners who understand the importance of age restrictions, honest advertising and complying with the rules that apply to gambling promotions. The programme is intended for established or developing channels that can explain where their audience comes from.

Approved partners receive practical tools and support to help them manage their activity with us. Arrangements are set out through the affiliate programme, and any applicable conditions are explained before promotion begins.

• Commission on the players you refer, subject to the applicable programme terms.
• Tracking links and creative materials for approved websites, channels and campaigns.
• Monthly statements and payments, with the relevant details provided through the programme.
• A dedicated manager for partner questions and day-to-day assistance.

Email affiliate@toptallycasino.co.uk with details of your website or channel, the traffic sources you use and the audience you reach. Please include enough information for us to understand your content, promotional methods and connection with adult players in the United Kingdom.

We check every application and reply by email. If your application is accepted, we will explain the next steps, available materials, tracking arrangements and the terms that govern your participation before you start promoting us.

Partners must promote responsibly: 18+ audiences only, no misleading claims and no spam.